Re-evaluation and feedback are essential tools for any ongoing promotional program. HessArts has instituted efficient monitoring systems that keep data collection and evaluation costs to a minumum.

Lodging tax revenues are of course one measure of success. In third quarter 2005, revenues reached their highest since the inception of the campaign, jumping some 22 percent over the previous year. First quarter 2006 yielded the highest revenues of any previous first quarter.

In 2005, our client, the City of Trinidad Tourism Board, received the award shown above.