The trolley's bright colors are also carried forward in the banners of the tourism publications, which stand out in the racks among dozens of other brochures that compete for the traveler's attention. These brochures have been recognized for their branding value in various tourism and economic development meetings around the state.

Shown above is a selection from 2005 and 2006. The welcome brochure is Trinidad's emissary piece with over 100,000 distributed annually across eight states and at international travel shows. Other brochures are printed in smaller quantities appropriate to their distribution and schedule for updates. Because of the town's growth, lodging, dining, and shopping brochures have been updated yearly.